In 2023, Nike's global revenue amounted to about 51.22 billion U.S. dollars, which is an increase of approximately 4.5 billion compared to the previous financial year. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2023, the company employed over 83 thousand people worldwide.
Nike's sponsorships
The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea.
Popularity of Nike in Europe
While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately 95.5 percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over 60 percent of these UK and German respondents stated they liked the brand.
Nike's revenue worldwide from the fiscal years of 2005 to 2023
(in million U.S. dollars)
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Nike. (July 20, 2023). Nike's revenue worldwide from the fiscal years of 2005 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/
Nike. "Nike's revenue worldwide from the fiscal years of 2005 to 2023 (in million U.S. dollars)." Chart. July 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/
Nike. (2023). Nike's revenue worldwide from the fiscal years of 2005 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/
Nike. "Nike's Revenue Worldwide from The Fiscal Years of 2005 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/
Nike, Nike's revenue worldwide from the fiscal years of 2005 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/ (last visited July 22, 2024)
Nike's revenue worldwide from the fiscal years of 2005 to 2023 (in million U.S. dollars) [Graph], Nike, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/241683/nikes-sales-worldwide-since-2004/